Our big why: because building a business takes both of us.


Backbone Creative supports brave entrepreneurs who want to create happy, healthy, and profitable businesses and startups.

We do that through a potent blend of high-level business coaching and brand strategy that allows us to support founders holistically throughout many stages of growth.

We help founders who are overwhelmed, overworked, and over their whole business get back their freedom, stability, and profitability so they have a business that supports their lives and dreams.

We do that through high-level founder coaching and brand strategy and development that gives founders a solid foundation for connecting with customers and investors who hang on their every word.

Having a pretty brand is great, but if you don't know how to run a business, it will never support you, your family, or your furbabies. Our coaching and branding combination lets us support founders holistically and over the long-term.

About Backbone.png

You're nothing without an audience (and a plan).

Every market is a crowded one. You don’t have much time in front of a new customer, investor, or partner before they make a decision about who you are and what you stand for.

If there’s a mismatch between what you’d like to say and what you’re actually communicating, then you’re leaving your audience confused. And a confused mind always says no (or scrolls down, or deletes the email).

Our two-pronged approach of coaching AND brand development helps our clients go further faster, developing both the glue that holds everything together (the brand) and the leader holding the business together (you!).


About our founder.

Photo by  Lauren Wade

Photo by Lauren Wade


Hi, I’m Jess, your coach, strategist, idea-maker, and bad pun-creator.

I help my clients create a compelling, bold public face and build companies that make them, their teams, and the world happier and more fulfilled. I’m passionate about creating branding for the brave, helping companies stand out and grow fearlessly. And as a bootstrapped entrepreneur myself, I recommend the services you really do need that fit your budget and goals, not stuff that makes your business more complicated.

I’ve worked with companies and nonprofits in the U.S. and internationally. My background in marketing, brand management, communications development, fundraising, and event management gives me a unique window into the startup hustle. I live in the Pasadena area and in my free time, you can find me looking at art, hiking, and searching for the perfect matcha latte. 

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