Giving your company a brave brand personality and look can be scary.

Fear not! We’re your partners in this journey. 


We heart design, but…

It’s not the first step, and it’s only half the job. The other half is getting to know your company and you.

We do a full brand assessment and use that information to create the visuals and copy  that communicate your you-ness. We check in along the way and solicit feedback, making sure you and your team aren't left in the dark. 


And the result?

A brand that feels right and boldly stands out. Language to talk about your company that is authentic, fresh, and catchy. Higher visibility in your field, higher engagement online, more investors returning your calls. Because your company, your vision, and your big idea are worth it.

At the outset, what I thought I needed was just a logo, but along the way Backbone helped me think more broadly about the brand, about what I wanted to convey. In the end I did get a creative, unique logo, but also a powerful brand guide that I still use to think about the application of the logo—and how I think about all the visuals and even brand identity.
— Brett Thompson, Treadlight Ventures

Coaching with Backbone Founder Jess

A good brand supports business growth—but who's supporting the business owner?

If you’re a solo founder or solopreneur, you know it’s lonely at the top. Maybe you’d like to rebrand, but the thought of managing it seems overwhelming—not to mention handling all of the extra (new and exciting) work you’ll get in when your new brand launches.

Wouldn’t it be nice to have a partner to help guide you through the ups and downs of running your own show?


Questions? We’ve got answers.

Get in touch→