Founders Circle Details

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How can someone with zero business background build a thriving empire?

Why not? People have been doing this exact thing for years. They didn’t wait for someone to give them the OK, or a degree to certify they had the expertise. That’s the freedom of entrepreneurship—but with it comes responsibility.

Just because you haven’t gotten that MBA, or worked at a big company, or had a great mentor doesn’t mean you have nothing to learn about building a business. And having all of those things doesn’t mean you learned about running a business, either.

Ready to learn more about your next steps?

Yes! Give me the program details


The Founders Circle is a 12-month coaching program for entrepreneurs who want to accelerate their growth without overwhelm, anxiety, and burnout.

The Circle consists of two Rings: one for service-based businesses and one for product/e-comm companies.

Circle members come together to learn business concepts and then group with their Rings to apply learnings to their type of business. All of our meetings are Zoom calls that can be accessed anywhere.

As a member of the Circle, you get:

  • One all-Circle training call each month following the Strong Backbone Framework. We will train on a specific area of running a profitable business, like marketing, sales, packaging and pricing, and mindset (60 mins.). This is the cornerstone of our month and will make our private time more targeted and actionable.

  • One Ring Q&A call each month to dig into your questions specific to your business model, so you can refine what we discussed in our training call (45 mins.)

  • One private coaching session with Jess each month to understand and break through your particular challenges and queries (30—45 mins.)

  • One one-on-one Jumpstart session with Jess in your first month of the program to build a road map for your coaching relationship (90 mins.)

  • Trainings with Visiting Coaches throughout the year on topics relevant to each Ring and/or the Circle, like product development, social media, SEO/SEM, brand activations, and legal matters (details announced soon)

  • Our Build It Brand It package for targeted marketing and brand development

  • Access to our private Slack channel to continue the conversation with your fellow members and develop new ideas and partnerships

  • A suggested reading list based on your interests, areas of growth, and industry

  • An in-person retreat in Los Angeles in late summer/early fall 2019 (details announced soon)

  • Special rates on marketing, brand strategy, and design work with Backbone Creative

  • Other bonuses and surprises along the way!

Price: $550/month ($6,600 total)

Jess brought an amazing balance between creativity and structure, really helping bring The Vegan Atelier to life. I was most impressed with her ability to listen and respond, but also to guide me in areas where I didn’t know what I didn’t know.
— Brett Thompson, Treadlight Ventures

Why join the Founders Circle?

Here’s the thing.

I know you have a ton of options for learning online. Here’s what makes the Founders Circle different.

Other virtual programs

Limited one-on-one time

Focus on either your LIFE or your BUSINESS

Focused on short, quick wins

General knowledge for lots of industries

No in-person experience

founders circle

Regular one-on-one sessions

Training that benefits the WHOLE founder

Focused on long-term success

Teachings applied directly and immediately to your field

Live retreat!

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A message from Jess

Hello again!

You’ve made it this far, so I know that you’re committed to making a change in your business AND yourself. Congratulations!

Love doing workshops!

Love doing workshops!

That may seem weird to say, but really, there are a ton of leaders who

  • think they know everything

  • aren’t willing to learn

  • are afraid to ask for support, guidance, or a friend

If I could make a list of people who AREN’T right for this program…well, I guess I just did.

Apparently, my red aura means I’m passionate and like dynamic, abundant experiences. I’ll take it!

Apparently, my red aura means I’m passionate and like dynamic, abundant experiences. I’ll take it!

Saying YES to support of any kind, even if it’s not this program, is what will take you and your business(es) far.

I can’t wait for you to join our group. I recognize what an investment it is, both of time and money, and I don’t take your commitment lightly.

Reindeer sledding in Norway!

Reindeer sledding in Norway!

Please take some time to think about if our community is the best fit for you and your business. While coaching with me will be transformative, showing up, being present, and supporting others is where the magic happens.

In the meantime, here’s a little bit more about me…

  • I used to be a semi-professional musician—clarinet was my main instrument and viola was my #2.

  • I LOVE savory food in the morning. Since I’m allergic to everything good about breakfast (eggs, avocado, and wheat), I get pretty creative in the A.M.

  • I’ve lived in four other cities besides Los Angeles and I LOVE calling LA home now.

  • My partner and I foster cats and have two of our own. They may audit our coaching calls sometimes.

Have more questions? Let’s find some time to get them answered. I want to make sure you have the information you need to make the right commitment!