Natural skincare for everyone.
clear skin + confidence.
ROSEN Skincare’s goal is to bring clear skin and confidence to its customers with clean, natural products. Owner Jamika started the company because she couldn’t find anything like it on the market and graduated college early to build her company.
ROSEN already had a small group of devoted customers, but Jamika was struggling with communicating what was important about her products in a compelling way. With ROSEN’s visuals somewhat in flux, she was also unsure about what her brand actually was and what it should look like. And they were spending too much time on spinning their wheels writing the same things over and over.
Backbone Creative worked with the ROSEN team to unify and amplify their values and differentiation points. We crafted messaging, a tone, and an attitude that appeals to ROSEN’s customers: millennials and Generation Z who want natural products made for their skin that look the part. With a clear idea of who she’s after, Jamika can now pursue influencers, media opportunities, and partnerships that will support ROSEN’s growth and influence.