At the outset, what I thought I needed was just a logo, but along the way Backbone helped me think more broadly about the brand, about what I wanted to convey. In the end I did get a creative, unique logo, but also a powerful brand guide that I still use to think about the application of the logo—and how I think about all the visuals and even brand identity.
— Brett Thompson, Treadlight Ventures
 
 

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